Larry Ellison's Plan to Vectorize Every Customer: What This Means and Why It's a Paradigm Shift for AI
The Grand Unification of Everything
I’ve been watching the news cycle around Larry Ellison, and I see the confusion. One day, he’s the fiery database tycoon, the next he’s a media mogul in the making, and the day after that he’s building power plants in Texas and promising to solve climate change. The headlines paint a picture of a restless billionaire, an 81-year-old titan jumping from one shiny object to the next: TikTok, Paramount, AI-powered ambulances, billion-dollar investments in Oxford. It looks like chaos. It looks like ego.
But I'm telling you, it’s not.
When I piece it all together, I don’t see a series of disconnected ventures. I see the deliberate, audacious assembly of a single, colossal machine. This isn't about conquering different industries. This is about building a new kind of operating system for society itself, and frankly, when I finally saw the pattern, I had one of those moments where I just had to sit back in my chair and take a deep breath. We are not watching a business strategy unfold; we are witnessing the architectural plans for a new reality.
The key to understanding all of it—the media plays, the health tech, the climate solutions—is to start in the engine room. At Oracle’s recent AI World conference, Ellison talked obsessively about “vectorizing” his customers. To most, that sounds like pure corporate jargon, maybe even a little dystopian. But it’s the Rosetta Stone for his entire vision. Vectorization—in simpler terms, it’s the process of converting complex information like your purchasing habits, your company’s data, or even biological code into a universal mathematical language that AI can understand. It turns the messy, chaotic real world into pure, elegant data that a machine can reason with.
Oracle started by vectorizing its customer data to predict what they’ll buy next. A cynic, as Larry Ellison's latest craze: Vectorizing all the customers noted, might see this as just a hyper-efficient way to squeeze more money out of clients. And on the surface, sure, that’s the immediate business case. But that’s like looking at the Wright brothers’ first flight and only seeing a new way to deliver the mail. You’re missing the point. This is the proof of concept for a reasoning engine of unprecedented scale, and the speed at which they are building the infrastructure for it is just staggering—it means the gap between a theoretical question and a predictive answer is collapsing faster than we can even comprehend.
The World as a Database
To power this reasoning engine, you need an almost unimaginable amount of computational force. And that’s exactly what Ellison is building. Forget what you think of as a "data center." The facility Oracle is constructing in Abilene, Texas, is something else entirely. We're talking about a 1,000-acre campus, eight separate buildings, and eventually, half a million of Nvidia's most powerful GPUs all humming in unison, consuming over a gigawatt of power. Imagine standing in the middle of that complex; you wouldn’t hear a sound, but you’d feel the low, bone-deep thrum of a million billion calculations happening every second. It’s a temple built for a new kind of god: the god of pure data.

This is the hardware. The vector databases are the software. But what’s the user interface? How does this planetary-scale computer interact with us?
This is where the media acquisitions come in. The moves into TikTok and Paramount aren’t a retirement hobby; they are the acquisition of the primary interface layer for human culture. If you own the engine that can understand and predict human desire, it’s a logical next step to also own the platforms that shape and reflect it. Think of it like this: the data centers are the engine, but CBS, MTV, and TikTok are the dashboard, the speakers, and the touchscreen. They are the channels through which information flows in both directions—from the system to the culture, and from the culture back into the system.
What happens when the same AI architecture that predicts sales trends for Oracle is applied to the data streams of millions of TikTok users or Paramount+ viewers? What new forms of content, new narratives, and new ideas could be generated? This isn't just about serving better ads. It's about creating a feedback loop between the engine of prediction and the content of our lives. It’s a monumental shift, akin to the invention of the printing press, which didn’t just make more books—it fundamentally rewired how humanity shared knowledge and organized itself. We’re looking at the blueprint for a system that could do the same for the 21st century.
Of course, a tool this powerful brings with it an almost terrifying level of responsibility. The potential for misuse, for manipulation on a mass scale, is very real. We have to ask the hard questions about governance, transparency, and who gets to set the priorities for a machine that can reason about society. But to dismiss the vision because of the risks is to turn our backs on the future.
Because the ultimate goal here isn't just to sell software or movies. Look at Ellison's other "projects." He’s funding Wild Bio, a company using AI to design crops that pull carbon from the atmosphere. He’s prototyping AI-powered ambulances that connect patients to doctors in real-time. These aren't charitable side-gigs; they are the system's ultimate mission. He’s building the most powerful predictive engine in history and immediately pointing it at the biggest problems we face: climate change and human health. He is treating global crises as bugs in the system, ready to be debugged with enough data and computational power.
We're Watching an Architect at Work
So, no, Larry Ellison isn't just a tech billionaire dabbling in new fields. He's not collecting companies like trophies. He is, in my view, the most ambitious systems architect of our time. He’s methodically assembling the core components—data, computation, and cultural interface—to create a unified platform for understanding and, ultimately, shaping our world. It's an undertaking so vast it's easy to mistake for a series of unrelated ambitions. But it’s one single, cohesive vision: to build a cognitive layer over our planet, an engine designed to help us solve the problems we can no longer solve on our own. It’s audacious, it’s fraught with risk, but it’s undeniably the future taking shape right before our eyes.
